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FashionCoolHunter is a colaborative platform that intends to keep you up-to-date on the latest mentality and aesthetic trends, emerging talents, people’s behaviours, zeitgeist and thinking about the world with focus on fashion and beauty.

Founded in 2011 by Diana V. Carriço, a cool hunter and owner of her own fashion & beauty brand, FCH began as a project of passion with the intent to fill the gap for an informed, critic and opinionated point of view in this industry.Today, FCH has grown, gained global recognition and our main mission now is to share new and emerging designers that somehow are making a difference, support business with inspiring insights and tools that can bring a real sense to brands and share how to use cool hunting and design thinking to boost a better design approach in fashion, through the cool hunting academy.

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zeit•geist (ˈtsaɪtˌgaɪst) - the spirit of the time; the taste and outlook characteristic of a period of time or generation.

New exciting mind – Daniel Silverstein

There’s a new exciting and savvy mind in town and his name is Daniel Silverstein. 

“He strives to create a collection that melds his personal design aesthetic with the zero waste design techniques he has developed. At Daniel Silverstein, the collection aesthetic is informed by Daniel’s zero fabric waste design technique.  Textile pollution is a growing problem in the fashion industry.  An average of 10-15 percent of the fabric used to make every garment is thrown away, a sobering statistic given the millions of garments produced every year. In the spirit of a long walk begins with a single step, Daniel is passionately committed to keeping fabric waste to a minimum with every collection he makes.  Using a unique draping technique, Daniel keeps fabric waste close to zero. “Spine” details and special embellishments wrap around the body to use the full yardage of fabric put into each piece.”

Welcome to the family, Daniel!

You can search for more about Daniel, here and if you can’t live without it, you can shop there. 

 

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Master & Muse

” Master & Muse by Amber Valletta is a fashion-forward lifestyle brand that bridges the gap between cutting- edge fashion and mindful manufacturing. [...] Over the last couple of years, Amber has sought out brands, artisans, designers and entrepreneurs who are courageously pushing the envelope in how fashion is designed, sourced, constructed and sold. She discovered it is possible to be both fashionable and socially responsible”

> Check it out: http://masterandmuse.com/

 

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Rick Owens outside the box

It was about time that a well-known designer made something different, irreverent and unexpected. Rick Owens owns our respect with his latest show in Paris (and what better place to mark a position!). His collection was modeled by athletic, powerful-looking women recruited from step teams as they performed a choreographed and powerful dance. We can smell a change here and hope it’ll help everyone reconsider some beauty standards imposed by the industry players.

Check the full show above.

 

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What’s in your stuff?

“The intention of the What’s In My Stuff? project is to engage the public and raise awareness of the chemical elements used in our everyday objects and to explore whether an emotional connection between people and high technology devices can be created through the making of contemporary jewellery objects. This creative work is being carried out by Maria Hanson an established Designer Maker and Reader in Metalwork and Jewellery at Sheffield Hallam University.”

Check more on their website HERE.

 

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Back to the future with notvogue

Please take a seat and time-travel with us and notvogue. Press the button here and enjoy the ride. See you in 2023.

 

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Fuck Cancer Movement

Words can’t describe the coolness in this movement. Check the video above, another video here and their website: http://www.letsfcancer.com/

Captura de ecrã 2013-09-20, às 12.56.20

 

 

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Not a regular model, a role model

Cameron Russel on TED with a very inspiring speech about image.

 

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Self-healing Fabrics

The future is near, and we love it. Check the video above by clicking at the image!

 

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We always liked October…

….and September and all months. However, this October is pretty special. We are launching a lot of new features, exciting projects and, specially, not one but TWO amazing courses.

Check them >>>>>>>> here!

 

 

 

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Shape Memory Textiles

About

The designer Mariëlle Leenders is our current hero. Her experiments with fabrics that feature shape memory wire either woven into the material or added later as one or more lines of stitching. Her Moving Textiles react to differences in temperature by shrinking, creasing, changing structure or rolling up. Lines of stitching added to the basic material in certain places cause the fabric to creep up when temperatures rise.

How it works

“Fabrics incorporating wire containing shape memory alloys (SMA) vary in form according to changes in temperature. The thin wire is made of an alloy based on nickel and titanium. This metallic material belongs to a group of related substances referred to as shape memory alloys (SMA). They possess the ability to return to some previously defined shape or size when subjected to the appropriate thermal procedure. Generally, the materials can be plastically deformed at some relatively low temperature, after which -upon exposure to some higher or lower temperature they revert to their original shapes. The temperature at which the material changes in form can be programmed precisely at any desired temperature between -50° and + 100°C. Materials that exhibit shape memory only upon heating have a one-way shape memory. A shape memory alloy deformed at a temperature slightly above its transformation temperature has a high degree of elasticity.
When a similar heating process is applied to Moving Textiles, a material that features shape memory wire, the fabric reacts to later changes in temperature (of more than 2.5°C) by shrinking, creasing, changing structure or rolling up. Normal fluctuations in body temperature, therefore, cause no reaction. ”

The cool factor:

Endless opportunities are connected with this moving textiles. The fact that these textiles can be programmed to respond to certain environments, makes this concept even better. Imagine for instance, transitioning from indoor temperatures to outdoor ones and having sleeves that roll down as the transition is made or jackets that open and closes on their own. As said, endless decorative or functional ideas to use these materials.

© Photo Credits: www.marielleleenders.nl

 

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Paper Inspired

About

Inspired by Thomas Demand’s artwork, who recreates objects out of everyday life in paper, and then photographs them, Alexandra Verschueren created a fashion collection in which simple and organic textures are given another life, shape and dimension. A trend that has been seen a lot around lately – going organic.

The designer

Alexandra Verschueren studied at the Royal Academy of Fine Arts Antwerp, Fashion Department and is currently based in Antwerp, Belgium. Her collections are produced in Japan and you can also see more about her here.

Update (2012)

She interned briefly in NY at Proenza Schouler and worked for Derek Lam. She was also awarded by the Grand Prix du Jury for her “Medium” collection, by a jury composed of Dries Van Noten, Maria Cornejo, Laura Inacardona, Olivier Lalanne , Sarah Mower, Pascale Mussard, Nancy Rohde, Charlotte Stockdale.

The cool factor

The mix. The dance of interdisciplinary design – product, fashion and graphic design. The collection had strong graphic influences, notions of origami techniques and architecture plays an evident role in garments construction of the collection.

© Photo Credits: www.alexandraverschueren.com

 

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Potential of clothing

About

Local Wisdom was originated in 2009 by Dr. Kate Fletcher, currently working at London College of Fashion in Sustainable Fashion.

This project is mainly about the ‘craft of use’ and “aims to challenge the dependency of the fashion industry on increasing material throughput and propose solutions through sustained attention to tending and using garments and not just creating them.”

“These use practices are then the basis and inspiration for design projects in the UK, USA, Canada, Denmark, Australia and New Zealand which aim to amplify these practices and explore their integration into larger programmes or original business models.”

The cool factor

A whole new level of freethinking, experimentation and inspiration capturing and celebrating ‘local wisdom’ is the essence of this project. The combination between ethnographic research and design, allows the gathering of stories and images from people on how they use their clothes seeking to recognize sustainability in fashion at the user level, trying to challenge and defy contemporary fashion rules.We like to say that they are cool hunters and they do it the right way – It’s not about cool new outfits but how people can actually make it cool in certain environments using certain details.

Browse through their insights here. 

Follow them on facebook here.

 

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New cicle for Fashion

State of mind: We have a crush on TRAIDremade – a serious and long-lasting crush on them.

About

TRAIDremade is the in-house fashion label run by the charity TRAID which works to fight global poverty and protect the environment through its clothes reuse activities in the UK.

It is based in UK and they believe that clothes shouldn’t be made by children or by workers on poverty wages and that they shouldn’t damage the enviroment or the people that make them. They stitc every piece at small garment factories in London without using child or sweatshop labour, and with minimal impact on the environment.

The cool factor

TRAIDremade only works with waste textiles which would otherwise be thrown away and after, they recreate with them fashion collections that come from the reusing of high quality wool and suiting, damaged garments, fabric rolls, vintage remnants, zips and trims.

You can shop the collection online or in store at TRAID Dalston, 106 – 108 Kingsland High Street, London, E8 2NS.

© Photo credits : www.traidremade.com

 

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Future of Fashion

About
“A Fashion Futures Film set in 2050. Couture becomes a biological experience, gowns are assembled by gas and nano-electronic-particles, where tailoring and cosmetics are constructed by 3D liquid formations, including swallowable technologies exciting the mind, body and soul through physical expression. It is a time when couture will be cultured and farmed as fashion facets of human flesh.” 
“This Film encompasses the work of Interdisciplinary Fashion Designer Nancy Tilbury and Visual Artists 125 Creative. It’s narrative is formed in partnership with Philips Design, Probes Director Clive van Heerden as well as specialist concepts in the area of Living Skins with the Design for Need Expert Amanda Sleet.”

The cool factor
We love to be provocative and this is a film intended to it. We hate the fact that this concept may never turn into innovation per se, but still it is essential to push the boundaries of the fashion world that sometimes sticks to the traditional – we need something new and disruptive. A great starting point to designers and researchers find new concepts for their own collections and creations.

 

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Clothes that make you feel better

State of mind: As we are a Portugal born studio-project we must tell that we are really proud of this innovative brand – and that’s why we are going to share it with you. 

About:

She’s Inês de Oliveira, a 23 years old graduate in fashion. The project was born with her master degree project in fashion design, and it is all about creating a clothing line based on user’s specific therapeutical needs. It started with the study of the relationship between skin and clothing and the start point was to create clothes that wouldn’t be harmful for people with skin diseases, such as psoriases or any kind of skin type allergies and everything, without sacrificing aesthetics.

The clothing line itself, is produced with good-for-skin fabrics such as organic cottons, silks, bamboo, mix of silks and cotton and the use of nanotechnology with microcapsules that are incorporated into the fabric which, when in contact to skin, can provide an overall sense of well-being. Wait! The very best is yet to come.

With the scientific knowledge of Pedro Choy, which is a very well-known person in traditional chinese medicine and the scientific mentor of her thesis, some acunpunture features were “attached” to this project which makes it a whole much more interesting!

The clothes have magnets that are positioned strategically  and coincident with acupuncture heal spots (aesthetically talking, work pretty much like sequins). Their purpose is to exert an electromagnetic activity with our body nervous system that can heal certain skin diseases along time. How cool can this be?

The cool factor: 

Creating clothing pieces, without sacrificing the aesthetic component of design, made with hi-tech non-harmful fabrics and mix it with ancient medicine techniques that can give you a sense of well -being just takes fashion to a whole new level.

Stay tunned with this brand on facebook : www.facebook.com/commode.pt

© Photo Credits : Commode ®

 

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NOT VOGUE

About:

NOT VOGUE deserves more than ever the spotlight on FCH. Even though you might think this is an anti-fashion movement, don’t get yourself wrong, NOT VOGUE is against the actual fashion system and the lack of individual expression in it.

Behind this project is Steve Okyln. Oklyn’s posts are very precise reprimands against modern culture, contemporary art and specially fashion – he calls it “the beginning of a revolution” and states that he took the red pill and is fully commited to wake up the rest of society out of the matrix.

NOT VOGUE wants to make people to think about how modern culture shapes their mind and keeps everyone from being free – however, every aspect that connects fashion with humanity is preserved and the dictator side of fashion is the one that gets punished. There are a lot of influence by Paul Virilio and other thinkers in posts.

As Steve said before:

“I would describe the current globalized VOGUE brand as a network for consumer control. A fashion network built with one operative purpose: addictive consumption. How it ensures control is through a tightly guarded series of rules referred to as style and a tightly organized hierarchy of rewards for obeying and promoting the guardians [Newhouse's-Arnault's-Pinault's...] ironclad control of those rules and hierarchies. I believe repressive is the clearest description of the editorial consequence when referring to VOGUE. That is also a definition of Anna Wintour’s role and source of her contrived influence.”

&

” NOT VOGUE believes in the creative and regenerative power of the individual and in the right of informed free speech. That seems from the current controlled state of dialog called SOCIAL 2.0 like a dream. Dystopia is really a world of consensus as is fashion. A world where we are all reduced to LIKE or HATER. A world of BEING IN and MUST-HAVES. Speaking one’s mind in many situations is now social and professional suicide.”

The cool factor: For us, NOT VOGUE is definitely the most amazing rebranding made of Vogue. The fact that Steve has chosen a blog to communicate a strong message in the world of fashion is per se, a way of revolutionising the industry; Each post works as a counter-manifesto against the fashion system and also, somehow, as a wake-up call for all the “fashionistas” that insist to take the blue pill.

To think (quotes by Steve Oklyn):

“Anonymity is more powerful and interesting intellectually than visibility.”

” When an original idea loses all meaning then it becomes fashion.”

” Fashion cares to be taken seriously and does not care to be told that in it’s current state of decline it has no lasting cultural impact.”

See more: NOTVOGUE | An interview with him. | A great fashion critic and fan writes about him. | Another Article | We really love this

 

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Pass the Baton

About:

‘Creating something new is a wonderful thing, but taking good care of an object that is already there can be magical.’

Founded by Masamichi Tohyama and based in Tokio, Pass the Baton is one of the world’s coolest vintage/second hand store or, as they called themselves, contemporary select recycle shop.

The concept is all about gathering the products/ items, from private individuals, that are in disuse, but can’t be thrown away. The beauty of this, is that objects contain their stories and info about the previous owner being sold to who most probably will understand their use and value.

Also, the store in Omotosendo holds exhibitions, talks, live performances and special events by specially chosen artists from around the world.

Cool factor:

The “coolness” of this project is that somehow gives the person a responsibility for taking care of the item and, the way the concept is designed, makes it so that the products become something that can’t be thrown away easily after being used. It reeducates a new consumption lifestyle not only in vintage and second hand stores but in a broad way along this industry.

For the marketers out there > A very nice storytelling case study.

For more, don’t forget to see their website.

© Photo credits: Pass the Baton

 

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The life cycle of one t-shirt

Great video about the lifecycle of one t-shirt.

 

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Cotton

The importance of cotton in our lives.

 

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J.Great Galliano on “the fall”

Short notes:

- John Galliano was one of the greatest artists – not designers – we had in fashion and no one can’t take that away.

- He made a mistake. He regrets it. He is still trying to forgive himself. Now, the question is: don’t we make mistakes every day, more or less serious? Where is the human sense in fashion industry? Since when, a person makes a mistake and is kicked off of everything he “owned” and there’s no one helping him out in the recovery? Shouldn’t we be learning from our mistakes instead of being convicted and psychologically murdered by the press?

What we would say to J.Galliano:

- When returning to the industry, don’t fall again into the current fashion system;

- Learn from this “life experience” that you call “the fall”, be a change agent in fashion and bring us all something new and worth talking about – we would be the first ones to support the new journey of Galliano if that happens.

 

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trend (trɛnd) - a general direction in which something is developing or changing.
[do not forget: for each trend there is an equal opposite one.]

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Cool Hunting & Fashion Courses

We are proud to have partnerships with the most amazing academic institutions around the world.

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Fashion Communication

Fashion communication course at the University of Alicante was super. We get to enjoy the amazing weather of Alicante with the most outstanding & amazing students. The outputs of the course were superb! Stay with some photos of the classes. We'll keep you updated on future sessions.

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Fashion & Coolhunting at University of Alicante

The course in Alicante was quite a success! Stay with some pics and check bellow for more info about it. We will keep you updated for future sessions.

> Check more info here!